CLENA GMBH

CLENA is a well known manufacturer of High Pressure Water Systems. With it 30 years of experience, CLENA deliveres extremely high quality products for industrial users all over the world.

Peer Dicken works with CLENA GmbH to reposition the brand after being sold to the new owner.

Services

  • Rebranding

  • Photography

  • Logo & Corporate Design

  • Brand Style Guides

  • Website Design & Development

  • Collaterals & Print

IMPACT

  • Increased revenue

  • Positive brand perception

  • Increased customer loyalty

  • Customers prefer the new CLENA brand

FACES OF CLENA

Business Photography

Image
Image
Image
Image
Image
Image

THE NEW CLENA

The new CLENA GmbH inherited from the CLENA Werke Deutschland GmbH. Thirty years of company history should not be lost in the new CLENA brand. Nevertheless, a clear new beginning was needed. That is why the logo of the new CLENA is not a radical new design, but an evolution of a well-known logo for the 21st century. During the design, special emphasis was put on the use of the logo, e.g. for laser cuts on the CLENA devices. 

Image Image
Image